Social media ads for social change | Jo Boyle | Facebook Ads Expert
Jo is a Digital Marketer from Australia, focused on helping impactful organisations reach their goals through online activities. Her approach is driven by getting tangible results that lead to meaningful actions, as she describes below:
I am a not-for-profit Facebook/Instagram ads specialist. I can help organisations connect with their supporters, and potential supporters, and deliver engaging content that inspires action. I’ve achieved strong fundraising, lead generation, campaigning and awareness-raising results with Facebook ad campaigns for leading not-for-profits including Oxfam Australia, the Asylum Seeker Resource Centre, Equality Australia and the Fairtrade Foundation.
Then she has provided further insights:
Why did you join Work for Impact?
I joined Work for Impact to have the opportunity to work with impactful organisations around the world. The issues we are combating or campaigning around are often global issues. We have so much to learn from each other, and our ability to collaborate for a better world shouldn’t be limited by borders.
What motivates you?
Successful results motivate me. With digital marketing, it is easy to show when you have delivered great results. More donations, more supporters signing up to campaigns or reaching a new group of people are all measurable. But these tangible results don’t compare to the results that are often harder to measure. Contributing to victories for trade justice, helping protect peoples’ human rights, and seeing people have access to the necessities to live a good life is what motivates me the most.
How would you contribute to make the world a better place?
While new technology has made communicating easier than ever, the most valuable tool we have to make social change is perhaps the oldest; storytelling. Stories have the greatest power to reach people, be remembered and influence people’s actions. I can contribute to making the world a better place by helping individuals and organisation tell their stories, reach the right people at the right time and move them to act.
My favourite organisation is Divine Chocolate, they are a Fairtrade chocolate company that is co-owned by the farmers who grow the cocoa. The farmers and their communities get the dual benefits of Fairtrade prices and premiums, and dividends from company profits. The unique model means the farmers who grow the cocoa can invest to support their community, empower women and protect the environment. They also make seriously good chocolate!
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