Work For Impact

Content that educates| Heather M.| Freelance Writer

How to become a good freelance writer? Heather has a clear point of view on this: “Good writers know how to get to the heart of what needs to be communicated—and that’s what I do with my clients, whether they’re in wellness, retail, nonprofit, tech, or travel”.

Heather is part of our freelancer community, she’s based in the US and she loves writing for a good cause. Let’s get to know her a bit better.

Heather, what is your area of expertise?

I’m a writer who can write copy that persuades and content that educates. I often give strategic input to my clients as well. I have an ad agency background, so I know the right questions to ask so I can efficiently jump into a project.

How did you become a freelance writer?

I majored in Journalism and worked in banking and insurance marketing roles when I caught the advertising bug. I spent a year applying to ad agencies before landing an official copywriting role at an agency specializing in direct mail. (Remember that?)

I always liked the idea of having a flexible schedule, so I signed up for a how-to freelance class through the Boston Ad Club called, “Yes, I’m in My Pajamas. No, I’m Not Unemployed.” It was taught by a copywriter who was, as they say, “living the dream.” I started freelancing when my daughter was born. I’ve worked in a variety of industries and for many companies, but I can happily say, it’s freelance all the way from here on out.

What do you enjoy the most about being a freelancer? 

The best part about my job is that I’m always learning something new, whether that’s how technology is simplifying a doctor’s job or what programs are available to help people living on a low income. I also like collaborating with a team and flexing my creative muscles to come up with a headline or phrase that communicates clearly with a bit of panache.

If you would not be freelancing, what would you be doing?

Writing a novel. I wrote the first chapter on my phone while on a plane a few years ago. Need to make more time to get back to that.

What are your goals? (Also not professionally speaking)

I recently learned how to knit, and I want to keep improving my skills so I can make a cover for my hot water bottle. I love deadlines at work, but in my personal life, it’s more about enjoying life in the here and now. (Former yoga teacher here!)

What makes you feel you’re contributing to a better world?

Sharing useful information with people through my writing. I especially like working with Certified B Corps and nonprofit organizations that are aligned with helping others. You never know when one little tip can compel someone to act.

Favorite organization, and why?

Lately, it’s Patagonia. Their marketing campaigns make an impact.

Do you want to learn more about Heather?

If you want to learn more and you need support from a freelance writer, connect with Heather at Work for Impact. If you want to share your story as a freelancer, you can reach us at community@workforimpact.com.

Read more stories from WFI Freelancers here.