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About

Marketing

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Admin Support

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Accounts Payable

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Data Analysis

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Leadership Development

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Microsoft Office

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Product Strategy

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Project Management

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Brand Management

🇬🇧 English (Fluent)

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🇪🇸 Spanish (Fluent)

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🇵🇹 Portuguese (Fluent)

With extensive experience in the financial industry, I specialize in financial marketing methods, financial product development, and loyalty programs. My expertise lies in launching new products, enhancing value propositions, and crafting profitability...

Employment

Banco Itaú - Leading financial institution partnering with WFI for marketing scaling
Banco Itaú

Product Development Lead RappiCard by Itaú / Senior Manager

Jul 2021 - (Present) (4 years and 7 months)
Responsible for leading the development, product lifecycle, and continuous improvement of the digital product's features and attributes, ensuring alignment with market needs, customer experience, and the product’s value proposition across Latin America.

Marketing Supervisor

Jul 2006 - Apr 2011 (4 years and 9 months)
Monitored and managed the inactive account rate, ensuring it remained within defined indicators. Proposed effective pricing strategies based on market conditions. Trained branches and sales force on products and commercial actions.
Scotiabank

Senior Product Manager of Product Development

Scotiabank
Dec 2018 - Jul 2021 (2 years and 7 months)
Led product and UX improvement projects for Credit Cards, in conjunction with Technology, Operations, Digital Factory, and supporting entities such as Transbank, Redbanc, Nexus, and Visa.
Banco BBVA
Banco BBVA

Corporate Accountant

Dec 2011 - Nov 2018 (6 years and 11 months)
Implemented initiatives to increase the use of Credit and Debit Cards, led internal loyalty campaigns and led the co-branding of the commercial alliance with Casinos Enjoy through the Visa BBVA Enjoy Credit Card product.

Checking Account Product Manager

Apr 2011 - Dec 2011 (8 months)
Managed the current account product, maintaining low rates of inactive accounts and closures. Developed commercial actions to drive account acquisition, cross-selling, and product usage.

Education

Pontificia Universidad Católica de Chile

Pontificia Universidad Católica de Chile

Master of Business Administration (MBA)
Jan 2017 - Jan 2018 (1 year)
Universidad Adolfo Ibáñez

Universidad Adolfo Ibáñez

Master’s in Marketing
Jan 2005 - Jan 2005 (Less than a month)
Universidad Adolfo Ibáñez

Universidad Adolfo Ibáñez

Bachelor of Business
Jan 2001 - Jan 2005 (4 years)