Gabriel G.

Launched SumUp Invoices in Brazil and Australia, ensuring regulatory compliance and local market fit. Led eInvoicing initiatives in Germany (B2B/B2G), Spain (FacturaE, Basque region) via Invopop integration and Italy (SDI) via direct integration. Improved integrations between Invoices and SumUp Business Account, boosting bank transfer payments by 38% through instant, fee-free settlements. Streamlined payment reconciliation and invoice status tracking using Open Banking APIs, reducing manual effort for merchants. Shaped post-sale invoicing flows, unlocking new activation channels. Improved mobile activation and accessibility across interfaces (POS, SuperApp, web), driving growth in active users post-migration.

Responsible for the New Business teams, product discovery and ongoing customer journey mapping (Santander Brazil). New user onboarding experience through experimentation, a/b testing and user research (Guide Investimentos). User research focused on personas and user journey mapping (OLX Brazil).