How Profit Reimagined scales with purpose
"Talent doesn't feel outsourced. These are people I’ve interviewed, my team has interviewed, and we’ve hired together. They’re part of the business."
Christina Sjahli
Fractional CFO & Founder
5K+
hours worked
3
countries hired in
3
years with Work for Impact
About Profit Reimagined
Mission-driven finance for purpose-driven businesses
Profit Reimagined is a fractional CFO firm founded by Christina Sjahli to help purpose-driven organizations lead with financial clarity and confidence. As a certified B Corp, the firm partners with women founders and values-led businesses to provide strategic financial leadership that enables sustainable growth—while staying aligned with their mission.
The challenge
No time to hire, no margin for error
As the business grew, Christina needed to hire – but with limited bandwidth and no internal HR support, sourcing high-quality, values-aligned talent was daunting. Traditional platforms felt transactional, opaque, and misaligned with her company’s mission. She wanted a service that would help her:
- Attract purpose-driven professionals
- Pay fair wages transparently
- Build a team culture rooted in trust and collaboration
"I didn’t have the capacity to scroll through LinkedIn, figure out job ads, or guess what people were really getting paid. As a B Corp, we want to make sure that people are paid fairly. With other talent solutions, I didn’t trust that process."
Christina Sjahli
Fractional CFO & Founder
The solution
Transparent, mission-aligned workforce solutions
Work for Impact’s recruitment service provided exactly what Christina needed: a trusted partner to guide her through ethical, effective hiring. Her dedicated Client Success Manager helped write job descriptions, define pay, and embed B Corp values into every step of the process. Christina also appreciated the ability to cover talents’ fees, ensuring her hires received full payment.
The first hire – an accounting manager – is still with her today. That success gave her the confidence to grow her team further, eventually adding three senior accountants and using Work for Impact’s platform to manage contracts, time tracking, bonuses, and background checks.
"Rita from Work for Impact took the time to really understand what I needed and helped craft the job posting from scratch. The process was flexible and risk-free for me – unlike traditional recruiters who charge upfront fees. That first hire is still with me today."
Christina Sjahli
Fractional CFO & Founder
The impact
Scaling with happy, high-performance teams
Ethical hiring made easy
Work for Impact’s model made it easy for Christina to pay fair wages, attract global talent, and stay aligned with her B Corp values – without wasting time or compromising on quality. “I love that I can trust how much the talent is being paid. Transparency and fairness matter to me – and Work for Impact made it simple.”
A global team that feels like family
By letting her team help interview and make final hiring decisions, Christina built a culture of collaboration and ownership – even across borders. It’s truly an outsourced team that feels in-house – her hires from Portugal, South Africa, and the Philippines feel fully integrated. “They’re not just outsourced talent – they’re part of our business. We all work as one team.”
Control and visibility, without micromanagement
With Work for Impact’s built-in time tracking and screenshot features, Christina gained peace of mind. Though she rarely checks them, the option to monitor work builds trust and accountability. “If I need to check, I can. But with the people I trust, I never need to.”
Better results, faster
Christina’s team now delivers accurate financials, strategic reporting, and client-ready insights – letting her focus on big-picture CFO work.