About

Search Engine Optimization

Search Engine Optimization

SEO Consulting

Content Writing

Copywriting

Creative Writing

Digital Marketing

Google Analytics

Search Engine Optimization

SEO

🇬🇧 English (Conversational)

🇪🇸 Spanish (Native or Bilingual)

As an SEO specialist with over 12 years in the field, I have honed my skills in technical SEO, content optimization, and digital marketing. My expertise lies in driving substantial growth in website transactions and enhancing site authority. I am adept at...

Employment

Grupo Xcaret

SEO Specialist

Jan 2021 - (Present) (5 years and 5 months)

Keyword research to identify content opportunities for optimization and content creation for Grupo Xcaret’s websites and blog.  Implementing different types of schema, such as product/review, event, FAQs, app, video and blog article.  ...

SEO Copywriter

Jan 2016 - Jan 2021 (5 years)
Edited, proofread, and translated content for printed and digital media. Created radio and video scripts. Provided creative input on new campaigns. Constant content creation for 10+ websites.
Nexus Digital Marketing Agency

Digital Marketing Coordinator / SEO Analyst

Nexus Digital Marketing Agency
Feb 2011 - Dec 2015 (4 years and 10 months)

Managed SEO and PPC campaigns for a diverse range of SME clients, focusing on local SEO and Google Business Profile optimization. Built automated reporting dashboards using Google Data Studio (now Looker Studio) to provide clients with transparent ROI...

Freelance Content Strategist & Journalist

Media Specialist

Freelance Content Strategist & Journalist
Feb 2008 - Jan 2011 (2 years and 11 months)
  • Developed high-quality editorial content for sports and lifestyle publications following graduation.
  • Consulted on early-stage digital transitions for traditional media outlets, focusing on digital storytelling and basic HTML optimization.

Education

Google

Google Analytics 4 (GA4)
Jan 2024 - Jan 2025 (1 year)

Semrush Academy

SEO Toolkit Exam & Technical SEO Course
Mar 2022 - Mar 2023 (1 year)

BrightEdge

BrightEdge Certified Professional
Nov 2021 - Nov 2022 (1 year)

HubSpot Academy

Content Marketing Strategy Certification
Jun 2019 - Jun 2020 (1 year)

Blue Array Academy

Technical SEO Masterclass
Feb 2018 - Feb 2019 (1 year)

Google

Google Ads Search Certification
Sep 2016 - Sep 2017 (1 year)
Universidad del Fútbol y Ciencias del Deporte

Universidad del Fútbol y Ciencias del Deporte

Bachelor of Communication
Jan 2004 - Jan 2008 (4 years)