Diego V

• Keyword research to identify content opportunities for optimization and content creation for Grupo Xcaret’s websites and blog. 

• Implementing different types of schema, such as product/review, event, FAQs, app, video and blog article. 

• Keeping site health above 90 on 15+ websites

• Monitoring and reporting on key SEO metrics, including sessions, new users, domain authority, clicks, transactions, and organic channel participation in overall metrics. 

• Collaborating constantly with UX, UI, copy, paid search, and IT departments on various projects, either in leading roles or as an advisor.

• Establishing guidelines for SEO-friendly links and coordinating link-building efforts with the Media Management department, as well as tracking and reporting the success of each link.

Key Achievements 2025

• Surpassing SEO transactions goals every month 

• Reaching 87% of the 2025 transactions goal as of August 

• Organic search participation in transactions of 36.6% and 38.9% of participation on revenue; on both cases # 1 channel overall 

• Led the redesign of an ultra-luxury hotel website resulting in an increase of 17.39% in sessions and a 233.33% in transactions YoY as of August