Analytics and Data Reporting Analyst

Analysis and Reporting

• Analyse data and develop reports that inform business decisions

• Design visualisations and reports for specific themes

• Ensure effective and quality reporting and functional analytics is delivered to the business clients to facilitate effective decision making

• Interpret data and develop relevant recommendations based on data analysis findings

• Ensure delivery of validated information and reporting to business users.

Digital Marketing

• Maintain and optimise website content on various CMS platforms

• Drive and implement SEO strategy through content creation

• On and off page optimisation and Website audits

• Keywords research and competitor analysis

• Develop and implement link building strategies

• Copy optimisation of landing pages for SEO

• Work with web developers to ensure SEO best practices are properly implemented on newly developed websites

• Recommend changes to website architecture, content, linking and other factors to improve SERP positions for target keywords

• Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click

• Improving search engine results page

• Work closely with sales and marketing teams to develop the required content for the sites and digital platforms

• Develop consumer-facing SEO content across a variety of lifestyle segments to publicise the company's products & brands online

• Report to key stakeholders to highlight organic performance against KPI’s.

Online Transcription

• Create written versions of audio and video recordings

• Listen to audio and translating it into long-form texts and liaising with client to ensure they are happy with the final documents

Programme Reporting

• Develop reports, dashboards and visualisations within the Technology environment to respective stakeholders and governance forums

• Design visualisations and reports for specific themes

• Design and implement reporting to facilitate enhanced understanding of performance and the drivers

• Standardize monthly and weekly reports and dashboards across the technology area

• Continuously refine the information, reporting, and analytical needs by optimising data dissemination

• Ensure effective and quality reporting and functional analytics is delivered to the business clients to facilitate effective decision making

• Interpret data and develop relevant recommendations based on data analysis findings

• Ensure delivery of validated information and reporting to business users.

• Execute the Calling strategy through accurate, multi-dimensional reporting and information tools that will drive management interventions at regional level focused on aligning performance to agreed targets (also see “Outcomes”)

• Manage applications and business intelligence for the sales department: qlikview, Advance Mobility and DIR(Digital Image Recognition)

• Manage data obtained from salesforce surveys and convert it into meaningful business reports

• Adhere to Master Data Service Levels and define processes and implement tools to allow for the seamless maintenance of SFA Master Data and Sales Area Data within SAP

• Ensure that Master Data supports the Calling strategy and associated targets through close collaboration with the regional operations teams

• Lead the implementation of a new Sales Force Automation system for the BH Sales Force.

• Empower our Field Sales team with easily accessible reports & reporting tools to address gaps in performance (KPI & other) and drive behavior to achieve the commercial strategy across volume, distribution, visibility, promotion and price

• Empower our Exec teams with dashboard information that will drive the right conversations at team level to support the commercial strategy buckets listed above

• Maintain and enhance the SalesOPS Bulletin Board platform to ensure improved information transfer to all selling teams within Diageo (field sales, key accounts, OTC), to enable more effective selling conversations

• Motivate at least 2 communication innovations (technologies or processes) that will complement existing communication platforms and further improve access to information

• Preparation of monthly income statements (260) by category and sub-category

• Manage data input and output into Cognos BI

• Maintenance of the fixed cost budgeting and forecasting application to be used for all budgeting requirements across all functions, categories and sub-categories

• Maintenance of the gross margin budgeting and forecasting application by product and markets down to gross margin level

• Train all associated Cognos Planner users within the business units

• Timely and accurate response to internal customer queries

• Maintain product SKU’s database in SQL and Cognos application

• Budget Variance analysis across all ledger structures

• Monthly sales reporting, consolidation and analysis for 3 business units: Snacks, Beverages and International

• Integration and analysis of cost of sales from SAP into Cognos Analyst

• Gross margin analysis and reporting for actual, quarterly forecasting and budgeting from SKU level to product category level.

• Income statements reporting and analysis support to the snacks, beverages and international business units.

• Reconcile SAP and Cognos Analyst with monthly actuals

• Consolidation and analysis of product prices

• Co-ordinate the quarterly and full year budgets for business units and all support functions

Cost and Management Accounting Level 3

Financial Accounting Level 3

Taxation Level 1

Auditing Level 2

Corporate Law Level 2

Business Law Level 1

Quantitative Techniques Level 1

Economics Level 1