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I have 10 years’ experience in data analysis, business intelligence, financial reporting, project reporting and project management, executive reporting, commercial analytics, salesforce effectiveness support and automation and digital marketing. I am passionate about analysing, managing, reporting and converting complex data into informative insights, analytics and support business decisions. I...
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Business analysis Business intelligence analysis MS SQL Business Administration Data Analysis Data Visualisation Project Management SEO


  • Self Employed


    Analysis and Reporting

    • Analyse data and develop reports that inform business decisions

    • Design visualisations and reports for specific themes

    • Ensure effective and quality reporting and functional analytics is delivered to the business clients to facilitate effective decision making

    • Interpret data and develop relevant recommendations based on data analysis findings

    • Ensure delivery of validated information and reporting to business users.

    Digital Marketing

    • Maintain and optimise website content on various CMS platforms

    • Drive and implement SEO strategy through content creation

    • On and off page optimisation and Website audits

    • Keywords research and competitor analysis

    • Develop and implement link building strategies

    • Copy optimisation of landing pages for SEO

    • Work with web developers to ensure SEO best practices are properly implemented on newly developed websites

    • Recommend changes to website architecture, content, linking and other factors to improve SERP positions for target keywords

    • Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click

    • Improving search engine results page

    • Work closely with sales and marketing teams to develop the required content for the sites and digital platforms

    • Develop consumer-facing SEO content across a variety of lifestyle segments to publicise the company's products & brands online

    • Report to key stakeholders to highlight organic performance against KPI’s.

    Online Transcription

    • Create written versions of audio and video recordings

    • Listen to audio and translating it into long-form texts and liaising with client to ensure they are happy with the final documents

  • MTN SA

    2017 - 2019

    Programme Reporting

    • Develop reports, dashboards and visualisations within the Technology environment to respective stakeholders and governance forums

    • Design visualisations and reports for specific themes

    • Design and implement reporting to facilitate enhanced understanding of performance and the drivers

    • Standardize monthly and weekly reports and dashboards across the technology area

    • Continuously refine the information, reporting, and analytical needs by optimising data dissemination

    • Ensure effective and quality reporting and functional analytics is delivered to the business clients to facilitate effective decision making

    • Interpret data and develop relevant recommendations based on data analysis findings

    • Ensure delivery of validated information and reporting to business users.

  • Diageo

    2016 - 2017

    • Execute the Calling strategy through accurate, multi-dimensional reporting and information tools that will drive management interventions at regional level focused on aligning performance to agreed targets (also see “Outcomes”)

    • Manage applications and business intelligence for the sales department: qlikview, Advance Mobility and DIR(Digital Image Recognition)

    • Manage data obtained from salesforce surveys and convert it into meaningful business reports

    • Adhere to Master Data Service Levels and define processes and implement tools to allow for the seamless maintenance of SFA Master Data and Sales Area Data within SAP

    • Ensure that Master Data supports the Calling strategy and associated targets through close collaboration with the regional operations teams

    • Lead the implementation of a new Sales Force Automation system for the BH Sales Force.

    • Empower our Field Sales team with easily accessible reports & reporting tools to address gaps in performance (KPI & other) and drive behavior to achieve the commercial strategy across volume, distribution, visibility, promotion and price

    • Empower our Exec teams with dashboard information that will drive the right conversations at team level to support the commercial strategy buckets listed above

    • Maintain and enhance the SalesOPS Bulletin Board platform to ensure improved information transfer to all selling teams within Diageo (field sales, key accounts, OTC), to enable more effective selling conversations

    • Motivate at least 2 communication innovations (technologies or processes) that will complement existing communication platforms and further improve access to information

  • AVI Limited

    2013 - 2016

    • Preparation of monthly income statements (260) by category and sub-category

    • Manage data input and output into Cognos BI

    • Maintenance of the fixed cost budgeting and forecasting application to be used for all budgeting requirements across all functions, categories and sub-categories

    • Maintenance of the gross margin budgeting and forecasting application by product and markets down to gross margin level

    • Train all associated Cognos Planner users within the business units

    • Timely and accurate response to internal customer queries

    • Maintain product SKU’s database in SQL and Cognos application

    • Budget Variance analysis across all ledger structures

    • Monthly sales reporting, consolidation and analysis for 3 business units: Snacks, Beverages and International

    • Integration and analysis of cost of sales from SAP into Cognos Analyst

    • Gross margin analysis and reporting for actual, quarterly forecasting and budgeting from SKU level to product category level.

    • Income statements reporting and analysis support to the snacks, beverages and international business units.

    • Reconcile SAP and Cognos Analyst with monthly actuals

    • Consolidation and analysis of product prices

    • Co-ordinate the quarterly and full year budgets for business units and all support functions


  • University of Cape Town

    2018 - 2020

  • Cost and Management Accounting

    2003 - 2007

    Cost and Management Accounting Level 3

    Financial Accounting Level 3

    Taxation Level 1

    Auditing Level 2

    Corporate Law Level 2

    Business Law Level 1

    Quantitative Techniques Level 1

    Economics Level 1