Analysis and Reporting
• Analyse data and develop reports that inform business decisions
• Design visualisations and reports for specific themes
• Ensure effective and quality reporting and functional analytics is delivered to the business clients to facilitate effective decision making
• Interpret data and develop relevant recommendations based on data analysis findings
• Ensure delivery of validated information and reporting to business users.
Digital Marketing
• Maintain and optimise website content on various CMS platforms
• Drive and implement SEO strategy through content creation
• On and off page optimisation and Website audits
• Keywords research and competitor analysis
• Develop and implement link building strategies
• Copy optimisation of landing pages for SEO
• Work with web developers to ensure SEO best practices are properly implemented on newly developed websites
• Recommend changes to website architecture, content, linking and other factors to improve SERP positions for target keywords
• Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click
• Improving search engine results page
• Work closely with sales and marketing teams to develop the required content for the sites and digital platforms
• Develop consumer-facing SEO content across a variety of lifestyle segments to publicise the company's products & brands online
• Report to key stakeholders to highlight organic performance against KPI’s.
Online Transcription
• Create written versions of audio and video recordings
• Listen to audio and translating it into long-form texts and liaising with client to ensure they are happy with the final documents