I believe life is not so much about chasing happiness, but about chasing purpose.
I am passionate about telling stories and working to make a difference. I want to help you tell your story to the world and grow because of that.
Currently, I do community marketing for a karaoke app with 25M+ active users. In my short time there, I have established an in-app tutorials profile to increase product understanding and retention within our community: 15% new followers daily since its launch.
I have also established a Community Leaders Engagement program to strengthen our understanding of the community and to unite subgroups within our community. As a result, community leaders have started larger singing projects between groups and are more united than ever. Our product team enjoys monthly reports with actionable feedback on the needs of our user base.
I also conceptualize, write, deliver & analyze product marketing and community engagement campaigns, as well as content for our social media and blog.
I started my career as a creative copywriter in an agency environment. I’ve written and conceptualized campaigns for a variety of brand voices and media channels, both digital and traditional. My work has been recognized by the biggest creative and ad effectiveness festivals in Bulgaria with gold and bronze awards for copy craft and effective corporate communications.
I helped establish a separate digital department in the agency I wrote for. I led the digital strategy for our biggest client, also one of the largest DIY chains in Bulgaria. As a result, their engagement rate on social media increased by 100% in 6 months; brought ~10 000 leads/month to their online store.
I spent time doing content and digital marketing for a diversity in tech network for women. In my time there, the followers on two of our social media channels increased by 200% with no ad budget, and the open rate of our newsletter has increased by 100%.
I have a bachelor's degree in journalism & political science, and a master’s in communication design, so I am a well-rounded communicator and creative.