Social Impact Strategy & Management | Data-driven Global Development

Provides data analytics and management consulting services to help social impact organizations and business understand, prove, and improve their impact, and make better-informed program decisions. Relevant assignments include:

• Advising PYXERA Global’s senior leadership on their monitoring and evaluation (MEL) transformation. Led workshop and interviews that assessed key organizational issues, challenges and opportunities of its current MEL capabilities.

• For PYXERA Global, designed outcomes-driven impact measurement strategy for social entrepreneurship initiative in Africa funded by US-Africa Development Foundation. Supported pilot funding efforts with impact investing thought leadership and creative strategy direction.

• Collaborated with Omdena on global Artificial Intelligence project for Red Dot Foundation to measure domestic violence and online harassment in India during COVID-19 applying NLP classification techniques.

• Leading market development efforts for Get the Data, a US-UK firm providing MEL, predictive analytics and machine learning services, targeting international development NGOs.

• Owned and grew $2M client relationship through delivery of “big data” competitive, market and customer intelligence solution to identify opportunities, improve performance, and identify competitive threats and opportunities.

• Led data governance and data procurement workstreams of first firm-wide cloud healthcare data analytics platform.

• Developed customer analytics maturity assessment tool that assesses current capabilities and improvement areas.

• Other projects include CRM data platform vendor selection, healthcare coding assessment tool development.

Link Analytics was a boutique, early-stage data analytics solution company which was acquired by KPMG in January 2014.

• For Fortune 500 client relationship, owned delivery of market performance metrics, analyses, and strategic insights including opportunity sizing, competitive landscaping, market segmentation, and consumer profiling using disparate proprietary and public data sources. Led efforts of data and IT specialists and data integration partners.

Cox shut down its wireless network and discontinued service in 2012.

• Managed variety of go-to-market projects for nationwide service launch including customer data analysis for email marketing campaigns, customer experience design and development for customer services webpage, integration of wireless into customer care product recommendation engine, and mobile webpage and mobile app design.

Founded as marketing strategy services firm whose mission was to help businesses penetrate new markets, brands, develop products, and grow sales in Russia, Ukraine and other CIS markets. Selected engagements include:

• Heartland Mobile Council | Mobile Marketing Consultant: Developed training content for client’s first Mobile University.

• Microsoft Ukraine | Business Group Lead-Mobile Embedded Devices: Strengthened sales and marketing capacity by owning national product marketing strategy, wholesale and retail channel development, and strategic partnerships with device manufacturers and mobile operators. Out-performed aggressive revenue and unit sales targets.

• Sonopia | Director of Marketing Analytics & Production: Streamlined production and marketing with lynchpin management of digital marketing and product launches for this startup’s U.S.-, UK- and Ukraine-based teams.

• EuroRSCG Prague | Telecom Convergence Consultant: Added telecom expertise to agency’s account team with competitive analysis, strategic advisory, and innovation consulting to Czech agency regarding converged/quad-play telecommunication services providers tariff plans, competitive positioning, and brand communications strategy.

• EuroRSCG Kiev | Strategy Director: Added mobile telecom sector expertise to agency’s account team by developing and delivering analyses and strategies for Ukraine’s leading mobile operator including market, competitor and subscriber analyses for branding strategies, new product and service launches, and ad campaigns.

• Sauder Woodworking | Market Development Consultant: Developed Russia market entry strategy for North America’s leading producer of ready-to-assemble furniture. Revived dormant wholesale and retail distribution channels securing first sale. Coordinated participation in first tradeshow participation in Russia.

As part of OSCE's largest election observer mission, I monitored Ukraine's presidential election activities in Kyiv, Odessa and Zakarpatskiy oblast during Orange Revolution.

Start-up turned dominant provider of independent business intelligence to the leaders of the U.S. wireless industry.

• Led Market Intelligence team that transformed syndicated marketing, competitor, customer and mobile network quality data into actionable intelligence for clients, helping win first major client and driving new product development.

• Built trusted relationships with mobile operator clients through solid reputation for actionable and insightful business analyses. Created new revenue streams by adapting products to new market segments.

Provided technical assistance and embedded management services to USAID-funded investment fund, not-for-profit private foundation, and for-profit business clients.

• WellCOM GSM | Marketing Group Manager: Strengthened local team’s marketing management capacity as first and only western manager in Ukrainian-Korean joint venture. Led local 3-person team of pricing, competitive intelligence, and advertising specialists managing $1M+ advertising budget.

• Atlantic Group, Ltd. | Interim Marketing Operations Director: Led marketing operation for holding company of international advertising and media agencies and a Ukrainian sports team.

• Anastasia Fund | Technical Advisor: Produced two enterprise field studies. Delivered investment outlook analysis of a brick manufacturer and case study for replicating a bakery’s social venture business model.

• Western NIS Enterprise Fund (WNISEF) | Technical Consultant: Helped idle former state enterprise transform into an award-winning brand leader which delivered a profitable and sustainable financial and social return on investment. Provided strategic and operational guidance to local management team’s sales, marketing and product activities.

• Developed and launched sales/marketing programs for above-average sales growth on $60M in revenue.

Marketing specialization

Economics minor