Freelance Web site Marketing & SEO Consultant

After eight years of desk-bound roles, I decided to work remotely. This allowed me to learn Spanish and pursue interests not available in the UK.

I provide website management and ad hoc consulting to help clients increase conversion rates and client engagement by working to help clients achieve their conversion goals.

Some of the niches include:

Construction, Consultancies, HomeCare Agencies, Health, Beauty & Wellness, IT & AV, Wholesalers, Housing, NGO’s, Travel, Bloggers, mom & pop businesses

Management:

Full project & client management. Creating financial proposals, hiring contractors and 3rd party agencies, billing and invoicing clients and dealing with contractor payments. Delegation of work and duties to staff and freelancers. I manage a small team of designers and developers that work from 5 different locations and time zones.

Design:

Website Design, including responsive design, website mockups, HTML, CSS + Theme Builders including Guttenberg, DIVI, Avada & Elementor, Content management and e-commerce systems, including WordPress, Joomla and Magento

SEO:

Complete SEO Management. Running Technical Audits (& fixes), onsite website analysis, Schema and meta tags., usability critique, on-page SEO, off-page, local SEO, GMB and multi-location based businesses, Knowledge of PPC Google Ads, Facebook Ads

Content:

Researching content and SEO content writing skills for websites & landing pages. Writing, editing & proof-reading

Social:

Social media management. Buffer, Hootsuite, Socialbee management. Web post Content creation and optimisation, working with content teams to provide guidelines.

Tools:

Google Analytics, Adwords, Page Speeds and Search Console

Ahrefs, SEMrush, MOZ, Sitebulb, Link Assistant, Screaming Frog, Clearscope, SEO Surfer etc.

Team:

Asana, Skype, Google Drive, Slack, Trello, Basecamp

Whilst backpacking around Colombia, I stumbled across this organisation who reached out to me and asked to help with the online digital side of their business, across several different projects.

Combined with fieldwork, working with FEM allowed them to concentrate on the offline side of their business projects and gave me the personal freedom to work on their online businesses, digital marketing and online strategies.

I worked with their volunteers on design elements, content strategy and social media marketing for the redesign and relaunch.

A varied role, working in partnership with the Marketing Director which involved full ownership and control of the company website and web presence, managing a large successful online store and several portfolio sites. The work was varied and spanned web design, wireframing, web development, SEO & SEM, email marketing & design, day to day site management and maintenance/problem-solving. Consulting and project managing external design agencies.

There was artistic work involved with logo design, branding, animations & caricatures.

• Achieved increase in monthly traffic by building and improving the site’s structure

• Implemented and managed monthly email newsletters and mail shots

• Increased traffic overhauling onsite SEO, inbound links for the main store and all mini-sites.

Some of the projects and tasks include:

• Project managed all website projects, including design, build, and content management,

overhaul of website structure and SEO techniques. Responsible for implementing and

managing online trading, merchant banking and multiple payment gateways.

• Redesign of e-commerce store to suit a more business/corporate website, maintaining

e-commerce functionality. Worked with and managed 3rd party agencies on design projects.

• Created training documents, workflow processes and held training sessions for company

employees.

• Working with marketing department to draw up agreeable targets to improve online presence

and sales.

• Designed, built, maintained and updated satellite sites including logo design and branding

• Designed new company ‘mascot’ and incorporated across all marketing material.

• Communicating to senior management – to present concepts clearly and concisely to various business stakeholders to a high level.

• Conducted interviews with external 3rd party contractors and liaised with recruitment agencies for employing new staff for the company.