Work For Impact - Don't Just Work. Make an Impact.
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I am a highly-organized creative with four years of experience in marketing, social media, graphic design, branding, web design and project management. I love working outside of the box and dreaming up innovative ways to tell stories, create community, and make a meaningful impact.

Skills

Analytical Thinking Social Media Management Branding Graphic Design Web Design Adobe Creative Suite Infographics Administration CSS

Employment

  • Talia Jade Co. - Owner

    2018

    Freelance brand strategist and website designer (www.taliajadeco.com)

  • Live Nation - Festival Marketing Intern (Term Contract)

    2019 - 2019

    • Curate all content for the Bud Light Dreams Music Festival and MATTYFEST social media platforms

    • Manage the Bud Light Dreams photo/video team during showtime

    • Manage the Bud Light Dreams Instagram Story and live uploads during showtime

    • Develop and execute creative campaigns for Bud Light Dreams and MATTYFEST

    • Organize and manage influencer contracts

    • Manage local artist contracts

    • Build comprehensive social media strategies for Bud Light Dreams and MATTYFEST

    • Create all videos and graphics used on the Bud Light Dreams social media accounts using Adobe Photoshop, Premier Pro and Illustrator

    • Other duties as assigned and necessary

  • Amber Horsburgh - Marketing Assistant

    2019 - 2019

    • Conduct market and target audience research for Elohim's surprise EP release and Allday's single and album release

    • Create, develop, and execute strategic marketing plans for album releases and tours

    • Develop contests and incentives with media, influencers and promotional partners

    • Create and execute social media marketing campaigns, including building and managing Facebook, Twitter, and Instagram accounts

  • Greenwood Stakes + Deighton Cup - Social Media Marketing Assistant

    2019 - 2019

    • Create social media design assets using Adobe Photoshop

    • Manage Greenwood Stakes and Deighton Cup social media platforms

    • Build and manage social media schedule through Sprout

    • Build and execute social strategies based on target audience and overall objectives

    • Develop social media contests and campaign ideas

  • Hut 8 Mining - Social Media Manager

    2018 - 2019

    • Research and analyse market trends and direct competitors

    • Manage all Hut 8 social media platforms (LinkedIn, Twitter, Facebook, Instagram)

    • Update Hut 8 website with relevant media and press releases

    • Design graphics and edit images for social media using Adobe Photoshop

    • Develop innovative marketing tactics including the use of animated videos and TOV’s

  • Shambhala Music Festival - Assistant Director of Entertainment

    2017 - 2019

    • Manage and organize artist contracts

    • Write and publish content for the Shambhala Music Festival blog

    • Liaise with artists, agents and managers daily

    • Build and execute advancing logistics and management for all 340 artists/musicians

    • Manage Artist Relations HR documents and protocols

    • Oversee all Artist Relations staff and assistants

    • Manage and organize video and photo projects

    • Multitask and troubleshoot in a high-intensity, fast-paced environment

    • Manage any event and artist-related issues efficiently

    • Train new team members quickly and effectively

  • With Love - Event Creator + Coordinator

    2017 - 2018

    • Book all artists, performers and musicians

    • Manage receipts, invoices and settlements

    • Create and distribute sponsorship packages to fitting organizations

    • Secure monetary sponsors and in-kind donors

    • Liaise with benefiting organization, Inspire Community Outreach Inc., to ensure satisfaction

    • Seek, organize and manage volunteers

    • Book interviews on Global Morning News, CTV News at 6, CTV Morning Live, CBC Radio One and the Ace Burpee Show

    • Manage all promotions through social and traditional media

    • Curate and manage social media content

    • Design graphics for social media content

Education

  • BA. Hons. - Psychology

    2020 - 2024

  • Creative Communications Certificate

    2016 - 2018

    I sincerely appreciate the time and energy you've invested into talking about working together and am incredibly honoured that you like my work.