Senior Graphic Designer

SENIOR DIGITAL DESIGNER

As part of the UK marketing team of the international cosmetic retailer, I have started as Digital Designer, where I was entirely in charge of the delivery of all digital and social medias artworks. My role has quickly evolved to a Senior Designer position which also includes print projetcs, art direction, photoshoots  and team management responsibilities.

• Average of 5 emails/week (Desktop, Responsive, CRM)

• Website content following monthly campaign launches: homepages and landing pages, offer banners and pack-shots. (The UK website is one of the strongest amongst the group since 2017)

• Creating animated or photographic content to promote new campaigns and exclusive offers on social medias.

• Visual identity and 360 campaigns for national events fighting againts pollution 

• Photo and video editing, animated digital screen display for retail stores

• Creating emails and web assets for Erborian and Duolab (cosmetic brands owned by the group)

• Providing artworks to the international design teams

• CRM mailers, POS and VM campaigns, posters, packagings, press releases

• Photoshoots for UK and Ireland campaigns - Managing projects from the concept brief to the final approval. Shooting in-house or working along with photographers and retouchers.

Projects: Brand Identity, Art Direction, Poster Campaigns, Digital content:

Clients: Oustao - Piou - Le Terroir de Pézenas; AOC wine domains - Fnartch music label, Publicis Health Care Group.

GRAPHIC DESIGNER

Online Fashion Brand, my role consisted to provide digital and print contents in line with each monthly collection. Involved in the marketing and design strategy, I had to manage a tight project workflow and external suppliers as well as maintaining a high-level creativity and rigorous investment on a wide range of marketing supports, from the concept to the delivery.

Creation of 52 pages catalogue every month: layout, photo-editing, mock-up, content proofing. Also responsible of the whole printing process.

• Creation of mailers, lookbooks, clearance leaflets, posters

• Managing an intern designer, team workload, priorities and respect of deadlines

Daily emails, various content for e-com website & social medias

Key responsibilities: Creation of the new collection photoshoot identity (bi-annual + capsules)

• Creation of mood-boards, trend research, final concept board, sourcing props

• Working closely with photographers and Fashion Design team on photoshoot, supervising schedules and ensuring to keep the art direction consistency.

• Final pictures selection, in-house retouches or with retouchers.

• Mock-up catalogues and marketing assets, on time for the new campaign launch

GRAPHIC DESIGNER

Fashion Brand from Marseilles, I was managing each step of the creation and the execution of all marketing supports from the early stage of the brief to the printing process.  Within respect of the brand identity and deadlines this position requested to be highly creative, meticulous, and to quickly adapt to the technical constraints of the numerous day-to-day projects. 

In charge of the whole graphic creation for Marketing, PR, Digital Marketing, Retail, Wholesale and Products departments.

I had to create several printed artworks for each collection and monthly retail campaigns:

• Marketing and PR: Lookbooks, catalogues, press releases and national display campaigns, visual identities, POS, invitation cards, sale support posters

• VM and retail: tags and in-store assets, store windows, packaging

• Design: Photo editing, patterns for printed fabric, capsule collection artworks

• Intern communication & office events

Bi-weekly newsletters, e-store banners and social medias assets

In 2015, the brand was celebrating its 10th year anniversary: National events and co- brandind products were launched over the year on this occasion. Involved since the early- stage of project, I was responsible of the new brand identity as well as the creation of all print and digital artworks needed: Visual Identity and signages for exhibitions & concerts, invitation cards, CD jacket, VM for pop-up stores, newspapers, e-mails, capsule collection artworks.

Valedictorian + Professional Project Competition winner: Creation of a Website with timeline gallery for Photographers Studio.