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I am Wamuyu, a digital native, a lover of numbers and creativity...oh and food. :-) At my previous job, as the strategy manager, I had the privilege of working on a pharmaceutical brand in Kenya, when they had just come into the market. The biggest challenge was acquisition because not only was the brand new but the concept of an online pharmacy was too. I used the AARRR framework to identify...
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Digital Marketing Digital Media and Marketing Strategies Brand Marketing Growth Strategy Digital Strategy Go To Market Strategy Media and Communications Communication Strategy Media Relations Marketing Strategy