I write in a warm, conversational tone that draws readers in and creates a connection. When readers feel like they're having a conversation, they feel motivated to respond!
My style is also easy to read - perfect for busy people leafing through their mail, blazing through their email, or skimming your site.
Since 2009, I've been chasing copywriting projects that make a difference. I've worked with the California Parks Department to create lessons that prevent children from drowning. I've worked with a diaper bank to inspire donors and reach families. I've worked with a church that provides clothes to children from low-income or unhoused families. And so much more. I want my writing to have an impact.
I love what you're doing. And I'd love to help.
Before I start writing, I'll ask the right questions. I'll analyze your mission, program, audience, call(s) to action, and more. If desired, I'll help you identify or develop your organization's voice and style. I always tailor my tone so that it creates an authentic impression of your approach, your values, and your culture. People need to know who you are, not just what you do.
After getting to know your organization and conducting any necessary research, I'll synthesize and organization the information. I usually structure it around the call to action.
Lastly, I'll craft engaging copy that connects, informs, and inspires. Whether your goal is raising awareness, increasing engagement, or raising donations, writing that connects with readers will make the difference.
Visit my website for more info: laurenorcutt.com/nonprofits
Website content audits and content plans
Mission and vision statements
Bios and profiles
Anything you need