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Helping companies with their digital strategy and performance marketing, mostly focussed on increasing efficiency and growth. I create highly efficient sales funnels using a combination of all performance marketing channels custom made for each goal. I restructure and optimize accounts to get a highest ROAS possible.

Skills

Sales Funnels Facebook Marketing Google Ads Performance marketing

Employment

  • Son of a tailor - Copenhagen

    2019 - 2020

    Performance marketing manager

    Responsible for all performance marketing channels. Restructuring the accounts and setting up highly efficient sales funnels.

    Mostly working with Facebook/ Instagram ads, Google Ads, Pinterest, Display, Youtube and LinkedIn

  • Charlies Travels - Nairobi

    2018 - 2019

    Interim project as head of marketing. Setting up all performance marketing channels. Working closely together with content creators, filmmakers, running a team of performance marketers, A/B testing landing pages for the new website and research into new target audiences.

  • Zalando - Berlin

    2013 - 2018

    Team lead SEA Benelux.

    Responsible for multi-digit Euro budgets. The complete Google Ads efforts for the Benelux market. Also leading the Mobile experts of the SEA department over all countries.

Education

  • MSc Marketing Management

    RSM Erasums Universtiy Rotterdam

    Thesis in mobile location-based marketing

  • BSc Business Administration

    RSM Erasmus University

    Thesis in fair trade coffee

    Minor in Globalisation and development