Responsible for research activities, leading projects, and mentoring junior team members︎.
Introduced user testing as an integral part of the design process within the design studio︎
Conducted user testing on at least 7 projects (around 60 sessions)
Couched 5 designers to validate their design via remote moderated UT︎
Conducted generative user research (user interviews/surveys) on 6+ projects revealing Points of Difference and validating product ideas (appr. 70 interviews)
Held multiple educational events and knowledge sharing (for internal employees and studio internships program)
Facilitated several offline and online brainstorming workshops︎
Facilitated internal design book club︎
Mentored and coached junior employees using SMART PDP and one-2-one approach︎
Contributed to studio blog