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A Marketing and Communication Professional

More than 15 years of experience in Integrated Marketing Communications with both agency and brand/corporate background.

Started my career in the US working for Gura and Katzker Agency for 3 years as a website designer and developer. Moving back to Indonesia, to immersed in several digital marketing roles in a number of industries including cable TV, online poker, travel, retail, and digital media (Starcom Media). Brands I have worked with brands including Emirates airlines, Samsung, Blackberry (RIM), P&G, Smart, Mead Johnson, TVS, Prudential, Bayer, Quiksilver, Oakley, Kabelvision, Bali Discovery, PUMA, APP Sinarmas (a paper company), Honeywell, Cisco, CFLD, AIA, Lazada, Infinix, Airy Rooms, OVO, AXA Mandiri, Facebook.

Launching the first social media campaign for Pantene in Indonesia (P&G) in 2009 at Starcommedia (media buying agency, Publicis Group) and set up the Digital Marketing and E-Commerce projects for Oakley Indonesia which later was recognized as Oakley's best practice for the Asia Pacific region.

Currently working as Head of IMC at BCW, a WPP Communications agency in Jakarta, Indonesia.


THE INTERNET MARKETING SHOW 2012, speaker, Nov 2012 (topic: The next step after launching a successful e-commerce platform) 

SES - Conference & Expo Singapore 2012, speaker, Nov 2012 (topic: Building a digital brand, from zero to hero)

Plasa MSN, Rich Media Rocks! panel speaker, Dec 2012 (topic: Digital in Indonesia)