I'm a conceptual copywriter, skilled in digital and print. I'm a creative at heart but my approach is rooted in strategic thinking. I'm at home creating and implementing a new tone of voice, working on an MVP, putting together some digital banners, as well as the everyday essentials, such as web copy, emails and sales pieces. I've worked at both agencies and in house and thrive in a busy team environment. Client portfolio includes BMW Group (BMW, MINI and Rolls-Royce) Premier Foods (Mr Kipling), Rekorderlig Cider, P&G (Pampers), Compare The Market, The National Trust, The Crown Estate, Barclays and more.