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Digital Marketing Expert

► Who I am
Here’s a recent quote from one of my clients: “Anett is an incredible expert to work with. She taught us so much about SEO and content marketing. She helped us set up a content plan, and held our hand during the whole process. We are so grateful to her.”

I’m a digital marketing expert, passionate about creating content that is useful for users and delivers business value to companies.

I worked as a Digital Marketing Manager in various companies, landing them on the first page of Google, driving thousands of potential customers to their sites, creating social media strategy and content, managing accounts and providing strategies to boost sales.

I now work as a freelancer, with a small team of freelancers beside me, to make the world a better place through marketing.

I’m passionate about sustainability, the protection of the environment and volunteering. I am a volunteer myself with an incurable desire to help others. I have worked on several environment-related and NGO marketing projects, which I loved! :)

I worked on several projects with social and environmental impacts, such as: 
- recruiting cleantech startups for incubation programmes supported by EIT Climate-KIC;
- promoting the programmes of a climate innovation community; 
- setting up a marketing strategy and implementing it for a renewable energy company focused on solar power plants;
- supporting a company aiming to balance carbon emissions with carbon removal and carbon offsetting;
- promoting a new mobile app that offers solutions for natural water retention problems in cities and villages;
- promoting a company offering art department services in the film industry, who are committed to sustainable filmmaking by aiming to become carbon neutral;
- helping a social initiative aiming to provide access to the benefits of yoga to vulnerable groups of people by making a promotional video for them;
- helping a Bulgarian NGO with the mission to create more opportunities for people with disabilities by making a promotional video and providing marketing consulting to help them promote their activities.

I am truly happy that I have had the chance to spread the word about these amazing initiatives and I am excited to help other organizations and enterprises in the future.

Find my CV, LI profile, and more work references here: https://linktr.ee/anett.illes.marketing

► What I can help you with
I will take care of everything from planning to implementing and optimizing – for me and my team, the goal is to make things as smooth for you as possible. Some of the things I can help you with.

✅ Inbound / content / lead-generation marketing strategy
✅ Content-focused competitor analysis
✅ Audit of your existing content
✅ SEO consulting
✅ Content strategy creation (keyword research, content planning)
✅ Copywriting
✅ Content creation (research, content wireframe, writing, content editing, visual elements, on-page SEO)
✅ Help with content distribution and re-use
✅ WordPress website management
✅ Lead generation planning and execution (eg. downloadable content)
✅ Visual content design and creation
✅ Funnel strategy
✅ Performance monitoring

SEO specific services:
✔️ Topic and keyword research with enhanced research tools
✔️ Optimisation of existing content (technical and on-page SEO)
✔️ Optimization of pages, titles and descriptions
✔️ Meta titles and meta description
✔️ Alt tags for images
✔️ XML sitemap
✔️ Robots.txt
✔️ Indexing of your website
✔️ Off-page SEO consulting (link-building)
✔️ Content strategy creation (keyword research, on-page, off-page)

Social media management specific services:
✔️ Management of social media channels (Facebook, Instagram, LinkedIn, Twitter)
✔️ Social media strategy (earned / paid social media)
✔️ Competitor research
✔️ Content creation - writing engaging posts
✔️ Planning and scheduling social posts
✔️ Design of creative marketing materials - images optimized for specific channels
✔️ Paid advertising - Facebook and Instagram ads
✔️ Testing, monitoring and optimizing ads (ad copies, images, targeting, placement)
✔️ Reporting
✔️ Influencer marketing
✔️ Social media automation

All services offered in English, Hungarian and Spanish language.

► How I work
Whatever stage you are in - early phase, established startup, SME or corporate -, you will receive a completely customized service package, entirely designed for your needs.

Do you need me as a long-term partner to support you in consistently growing your brand? Or do you just need an occasional helping hand for short-term projects? Either way, I am here to help you.

TOOLS: When it comes to content strategy and SEO, I like to work with a range of techniques and tools. A few examples: Google Analytics, Google Search Console, Google Trends, Google AdWords, URL Profiler, SEMrush, Ahrefs, MOZ, RankTracker, HubSpot, Adobe XD, Adobe Illustrator, Adobe InDesign, etc. The list goes on forever. :)

NO SHADY TRICKS: When it comes to SEO, I only go with white-hat strategies. I believe that good SEO is made from good and useful content. No cheap tricks, they never work, especially not on the long run.

► Why choose me?
A few things that distinguish me from others:

- EXPERIENCE: I have worked at several small and big companies, building up their digital marketing strategies from the ground up.

- CERTIFICATIONS: I have several digital marketing, Google and social media certifications, including Cat Howell’s 40-hour FATC course, several Udemy courses, and 5 Google AdWords certificates.

- RESPONSIVENESS: I am extremely responsive even if it comes to different time zones. I have worked with several multinational remote teams, so that is a quality I learned there.

- PROVEN TRACK RECORD: Make sure to scroll further down to read some actual, detailed case studies of my previous work.

► What will happen if you decide to hire me?
We will sit down and map out your challenges and goals together.

Then, based on your inputs, I will come up with a strategy that I recommend and send you a project plan, detailing the planned week-by-week progress with time and price estimation (if needed).

We will talk over all of this and add modifications if you need any.

I will start working for you! If needed, a member of my team will also work with you.

According to our agreement, I will report to you on a regular basis, in your mode of choice (written, Skype, spreadsheet, etc.)

► Sounds good? What’s next?
I would be thrilled if you decided to reach out to me! If you do, I will make sure that you receive exactly what you were looking for.